Martial arts documentary

Tai Chi Internal Healing Arts

Tai Chi is a healing modality for everyone; from the children to the elders. The essential principles include mind integrated with the body; control of movements and breathing; generating internal energy, mindfulness, song (loosening) and jing (serenity). The ultimate purpose of tai chi is cultivate the qi or life energy within us to flow smoothly and powerfully throughout the body. We had the pleasure to deep dive into Tai Chi with Grand Master Abdul Musawwir through his group classes in the Bronx and Harlem and at World Tai Chi day, where masters and students alike all around the world gather to practice together beginning at 10am in their respective time zones.

Objectives

For Grand Master Abdul Musawwir there was a lot of opportunities to build his brand. We took the time to build with him and understand his story and came to the conclusion that the world needed to know who GM Musawwir is. We put together biographical documentary as well as a photo package and update his branding to reflect his dedication to the craft for over 50 years.

Biographical Documentary

From interviewing students & colleagues to have quite a few deep historical and spiritual conversation with Grand Master Musawwir we were able to fully grasp his impact to deliver a production that could match his life.

Branding

Every brand is as distinctive as a fingerprint, we look what’s special in every brand we represent. We also know every brand is a complex ecosystem of different presences, and we help you cultivate each aspect

Photography

Compelling imagery can be the foundation of a meaningful brand. Your photographic presentation should be unique to your brand and its message and that’s where we come in.